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Customer Segmentation Survey

At Mophones your voice matters. We're running a short survey to understand , what you think about your device and financing experience, and how we can improve our services.




Takes just 3–5 minutes

Section 1: About You & Your Purchase

What type of work do you do? (Multi select)

What type of work do you do? (Multi select)
A
B
C
D
E
F
G
H
I
J
K
L
M

Who was the MoPhones device for? (Single select)

Who was the MoPhones device for? (Single select)
A
B
C
D

Why did you choose to buy a new mobile device at that time? eg. wanted upgrade, old phone broke, phone stolen etc. (To protect your privacy, please do not share personal life events such as getting married, medical issues or family status or any identifying details)

When choosing a phone, what 3 things matter most to you? (Multi select – Max 3)

When choosing a phone, what 3 things matter most to you? (Multi select – Max 3)
A
B
C
D
E
F
G
H
I

Which of these best describes your current priority? (Single select)

Which of these best describes your current priority? (Single select)
A
B
C
D
E
F
G
H

What are the top 3 ways you use your phone most often? (Multi select – Max 3)

What are the top 3 ways you use your phone most often? (Multi select – Max 3)
A
B
C
D
E
F
G
H

What’s the biggest challenge you’ve faced when trying to buy a phone in Kenya? (Open text)